Lead handling
Before
A founder checks forms, emails, company data, fit, and next steps by hand.
After
HAAM builds one flow that researches, qualifies, drafts, routes, and asks for approval before outreach.
AI automation engineer for founders
Show HAAM a repetitive job. Get a working automation.
HAAM maps the process, connects your tools, builds the workflow, and keeps it running, so you can stop doing the same work every week.
Founder-led implementation · direct access to Kris · €200/hour
Working automation
One recurring job, end to end
01automatic
Trigger
A new request arrives
02automatic
Context
Gather CRM, email, and documents
03automatic
Decision
Check fit, rules, and missing information
04automatic
Draft
Prepare the next useful action
05human
Approval
Ask before a consequential action
06recorded
Result
Act, update systems, and log the outcome
Routine handledwithout chasing
Judgment visibleat the boundary
Result recordedfor learning
The actual product
Automation is not the outcome. The recurring job disappearing is.
The goal is not to install another tool or sprinkle AI across the company. The goal is to remove a specific operational burden while keeping judgment, accountability, and exceptions visible.
Client operations
Before
Updates, requests, files, deadlines, and decisions are scattered across conversations and tools.
After
HAAM builds a shared operating loop that gathers context, prepares the next action, and escalates exceptions.
Reporting
Before
Someone repeatedly copies numbers from analytics, spreadsheets, products, and finance tools.
After
HAAM connects the sources, checks the data, explains changes, and delivers the report on schedule.
Content operations
Before
Research, briefs, drafts, approvals, publishing, localization, and measurement live in separate workflows.
After
HAAM turns them into one reviewable system with sources, quality gates, publishing rules, and feedback.
From messy process to maintained system
Four steps. No automation theatre.
01
Show the job
Walk through the recurring process exactly as it happens now. The useful details are usually in the handoffs, judgment calls, exceptions, and awkward copy-paste work.
02
Choose the boundaries
Decide what the system may read, draft, change, send, publish, spend, or delete. Important actions stay behind explicit approval.
03
Build the working system
HAAM connects the tools, implements the workflow, tests real cases, adds fallbacks, and makes ownership visible.
04
Keep it useful
The automation is monitored, corrected, documented, and improved as the process, tools, and business change.
Control stays visible
The machine handles routine work. People keep consequential judgment.
Every automation gets an explicit permission model. The system does not quietly cross from reading information into changing the business.
Map a workflow in the Automation Studio01
Read
Collect approved information from the systems needed for the job.
02
Prepare
Research, classify, calculate, summarize, or draft the next action.
03
Ask
Pause for human approval when the action affects customers, money, reputation, access, or records.
04
Act
Complete the approved action and leave a visible record of what happened.
What the engagement produces
A working system, not a strategy deck.
The implementation is designed around one recurring job and one observable business result. The stack follows the process, not the other way around.
- 01A mapped process with triggers, inputs, decisions, actions, exceptions, and owners
- 02A working automation connected to the real tools used by the business
- 03Approval steps, permissions, fallbacks, error handling, and human handoff
- 04Testing with real cases before the workflow becomes operational
- 05Monitoring, documentation, and a clear maintenance model
- 06Direct founder-led design and implementation with Kris Haamer
Is this the right job?
A clear fit is better than a clever pitch.
Good fit
- The same multi-step job happens every week or every day.
- Important context is trapped across email, documents, spreadsheets, CRMs, support tools, or internal products.
- The team knows the process is painful but does not want another generic automation template.
- The result can be observed through time saved, fewer errors, faster response, better quality, or new revenue.
Not a fit
- The goal is unattended spam, fake personalization, or mass outreach without review.
- Nobody owns the process or can explain what a correct result looks like.
- The workflow requires hidden access, bypassing permissions, or actions that should not be automated.
- The request is only to add AI somewhere without naming the job or outcome.
FAQ
Practical questions before the build.
What can HAAM automate?
Recurring business work that moves through information, decisions, tools, and people. Common examples include lead qualification, research, reporting, client operations, content workflows, support preparation, onboarding, internal approvals, and data synchronization.
Will the AI act without approval?
Only where that boundary is explicitly chosen. Reading and drafting can often run automatically. Sending, publishing, spending, deleting, granting access, or changing consequential records can remain behind human approval.
Which tools can be connected?
Websites, email, calendars, CRMs, databases, spreadsheets, analytics, support systems, documents, messaging tools, internal products, APIs, and other services that provide a secure integration path.
Do I own the automation?
Ownership, hosting, access, third-party dependencies, and maintenance responsibilities are agreed before implementation. Custom code and operating documentation can be handed over, while external services remain subject to their own licenses and fees.
How is the work priced?
Founder-led work is billed at €200 per hour. HAAM first reviews the process and then provides a scoped implementation estimate before the main build begins.
Start with the job
What work should your team never have to repeat manually again?
Describe the process, the tools involved, and what a correct result looks like. HAAM will turn it into a buildable automation brief.