01 / PRINCIPLE
Study the real thing
Start with live products, public systems, cultural artifacts, user behavior, and constraints that cannot be cleaned up for a classroom exercise.
Independent learning lab / open syllabus
Learn by making things the internet can inspect.
HAAM University is a studio for learning interaction design, AI product thinking, web craft, digital culture, and public-interest technology through real work.
There are no imaginary clients and no perfect briefs. The classroom is a live product, a city, an institution, an archive, or a question that still has consequences outside the course.
Independent and experimental. Not a degree-granting or accredited institution.
02 / PRINCIPLE
Make before over-explaining
Turn a question into a prototype quickly. A working interface gives critique somewhere concrete to land.
03 / PRINCIPLE
Publish the reasoning
Show the evidence, trade-offs, failures, and revisions behind the final surface so other people can learn from the process.
01 / SCHOOLS
Four schools. One shared studio floor.
The boundaries stay intentionally porous. AI affects accessibility. Public systems carry aesthetics. Cultural research changes product strategy.
AI
School of AI & Interaction
Human oversight, agentic journeys, trust states, conversational interfaces, and the product decisions that sit between a model and a person.
WEB
School of Web Craft
Accessible interfaces, frontend systems, performance, browser capabilities, design tokens, and the small implementation choices that shape the whole experience.
CULT
School of Digital Culture
Internet history, media formats, visual systems, museums, storytelling, and the way technology turns into culture before anyone agrees that it has.
CIVIC
School of Public Systems
Civic technology, sustainability, digital public infrastructure, collective action, and interfaces that have to work beyond a single customer journey.
Enter through
02 / LEARNING FORMATS
Bring a live question. Leave with visible evidence.
Formats can stand alone or become part of an existing course, research project, residency, innovation programme, or institutional partnership.
FORMAT 01
One session to one weekOpen Studio
For Students, makers, and curious teams
Bring an unfinished idea, make the problem visible, and leave with a sharper prototype plus a record of what changed.
FORMAT 02
Focused critiqueThesis Clinic
For Bachelor's, master's, and doctoral researchers
Connect a research question to a legible interaction, test plan, argument, or public-facing research artifact.
FORMAT 03
Two to six weeksPartner Lab
For Universities and interdisciplinary programmes
A compact studio built around a live institutional, civic, cultural, or product challenge instead of a fictional brief.
FORMAT 04
Place-based intensiveField School
For International and cross-cultural groups
Observe how technology behaves in a real city, institution, or community, then translate those observations into prototypes and field notes.
03 / OPEN SYLLABUS
A curriculum that keeps shipping.
Course material grows out of current HAAM projects, research, experiments, failures, and field observations. It changes when the practice changes.
HAAM 101
Reading an interface as evidence
Learn to see business logic, institutional assumptions, technical limits, and cultural choices inside a screen.
HAAM 204
Prototype the risky part first
Find the uncertain interaction, build only enough to test it, and avoid polishing the safest part of the idea.
HAAM 311
Designing with AI without disappearing
Use generative systems while keeping authorship, accountability, fallback behavior, and human judgment visible.
HAAM 404
Publish a system, not just a screen
Turn project decisions into reusable components, documentation, measurements, and a story others can inspect.
04 / LEARNING CYCLE
The loop matters more than the lecture.
01
Observe
Collect signals from people, places, interfaces, analytics, archives, and technical constraints.
02
Frame
Turn the messy situation into a question that is specific enough to test and open enough to surprise you.
03
Make
Build the smallest convincing artifact that lets someone experience the idea rather than merely discuss it.
04
Reflect
Document what failed, what changed, who was excluded, and what the next version needs to prove.
Distributed campus
Tallinn, Taiwan, and wherever the fieldwork leads.
HAAM University is built for cross-cultural learning. The campus can be a university studio, a museum, a startup, a street, a public service, or a shared browser window connecting people in different time zones.
OFFICE HOURS / OPEN BRIEF
Have a course, thesis, lab, or institutional problem that needs a working form?
Start a university collaboration