HAAM exists to turn cultural insight, practical digitalization, and measurable sustainability into web products people genuinely use. From theatre and museum platforms in Helsinki, Tallinn, and Narva to storytelling and community work connected to Taiwan, Egypt, Brazil, Italy, and São Tomé, we build digital experiences that respect local context while staying globally usable.

Our method combines research, journey mapping, prototyping, engineering, and analytics. It is shaped by Kris Haamer’s cross-cultural practice between Tallinn and Taipei and by Green Filter, an AI sustainability finance companion developed through expert interviews, focus groups, user testing, and a 700-student survey across 10 Taiwanese universities. The mission is simple: ship meaningful tools fast, learn openly, and leave every project stronger for its users and communities.