DATA-DRIVEN interaction DESIGN / Summer Season ’26

Serious work, with more sunshine in it.

HAAM& turns complex ideas into accessible, high-performing products

Portfolio bundles

Interaction design becomes product management when the system has to keep working.

These bundles group related cultural products by the work behind them: audience journeys, service operations, governance, release priorities, and the small interface decisions that make complex organisations usable.

Audience journeys + booking systems2024 - Present

Performing arts need low-friction operations

Theatre and rehearsal-space products have to turn attention into attendance, booking, and reliable day-to-day use. The experience has to feel human while still handling schedules, capacity, language, and coordination.

Repertoire discoveryCalendar logicTicketing continuityRequest-to-book flows

2024 - Present

Viirus Theatre

A theatre experience where repertoire, dates, tickets, languages, subtitles, directions, and production information stay understandable at the same time.

Product management focus: connect website behaviour, ticket sales, production capacity, and audience history so campaigns can respond to real demand.

Graphic design by Kris Haamer.

Live site ↗

2025 - Present

Repsal Busholmen

A compact service for independent artists who need to understand the space, conditions, calendar, price, and booking path quickly.

Product management focus: reduce coordinator workload with a clearer request-to-book workflow, selected-slot summaries, and exception handling.

Graphic design by Otto Donner.

Live site ↗

Cultural storytelling products2017 - 2018

National identity through object-led interfaces

Two Finnish cultural story systems where interaction design turns objects, years, memory, and everyday life into navigable public experiences.

Object archivesSequential explorationMultilingual contentLearning journeys

2017 - 2018

100 Objects from Finland

A one-object-per-year interface that makes Finnish history and national identity concrete through artefacts, stories, and sequence.

Product management focus: turn a cultural archive into reusable journeys for classrooms, destinations, exhibitions, museum embeds, and international editions.

Graphic design by Kris Haamer.

Live site ↗

2017 - 2018

Life in Finland

A multilingual story interface for making Finnish life, daily objects, and cultural identity easier to browse and understand.

Product management focus: preserve the public value of the collection with clearer search, filtering, language switching, and documented reuse paths.

Graphic design by Kris Haamer.

Live site ↗

Interaction design + product management2017 - Present

Creative institutions as service products

Two institutional systems with many audiences, high-intent tasks, and public cultural responsibility. The work is about making entry points clear without flattening the richness of the organisations.

Role-based journeysAdmissions and open callsEditorial governancePublic access

2017 - Present

Estonian Academy of Arts

A complex academy platform shaped around programme discovery, admissions, study information, research, calendars, news, and institutional services.

Product management focus: permanent governance, shared analytics, release standards, and clearer ownership across admissions, study services, research, and public engagement.

Graphic design by Stuudio Stuudio.

Live site ↗

2021 - Present

Narva Art Residency

A residency platform connecting artists, audiences, open calls, events, archives, education, and Narva's cultural context.

Product management focus: applicant, visitor, educator, alumni, and local-audience pathways that keep the programme active beyond a single announcement cycle.

Graphic design by Jaan Evart.

Live site ↗

Start with the hard part

Tell me what needs to move.

Bring the messy system, the unclear product, the page that almost works, or the idea that needs a sharper shape.

Start a project ↗